Today, multicultural shoppers control more than $3.4 trillion in
buying power thanks to a growing population, advancements in
education and business.
The four key multicultural trends every advertiser needs to know:
The Future is Now
Connected and In Control
The Ultimate Unifier: Music
Podcast Consumption Trends
Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week.