Pod Media is at the center of the podcast medium emergence. As former agency and brands executives, we understand brand partners challenge to reach the multicultural demographic audience in an authentic environment. We partner with podcasters to customize and deliver tangible results to our advertisers. The multicultural audience has the largest buying power with $3.4 trillion dollars and we reach this audience effectively and authentically.
PODCAST LISTENERS REALLY ARE THE HOLY GRAIL ADVERTISERS HOPED THEY’D BE
In the past two years, podcasting ad revenue has grown by double digits from $69 million in 2015 to a projected to reach 256 million U.S. dollars in 2018.
44 Women
56 Men
Per IAB’s Podcast Playbook, “Baked-in features an advertising message that is a part of the podcast content and therefore lives within the content for its lifetime. This message is often 'host-read,' a unique opportunity that leverages the host personality for brand endorsement.``
Angela Yee of The Breakfast Club brings you the honest conversations about sex and relationships in hip-hop. Join her every week to hear the biggest stars in hip-hop and R&B talk sex like you’ve never
C’Mon Son! The Podcast is hip-hop hall-of-fame inductee and Yo! MTV Raps legend Ed Lover’s take on pop culture. Raw, rugged and unfiltered, this podcast gives listeners a break from “the expected”.
Charlamagne Tha God and Andrew Schulz are The Brilliant Idiots. Join them each week as they explore the issues of the day in a style that’s often idiotic, sometimes brilliant and always hysterical.
The Oprah Rose Show is a podcast for the millennial modern day woman (and man). It is the dichotomy between Oprah and Amber Rose. Oprah is the personification of positivity, growth, and empowerment