Pod Digital Media

Advertisers

Today, multicultural shoppers control more than $3.4 trillion in
buying power thanks to a growing population, advancements in
education and business.

The four key multicultu-ral trends every adver-tiser needs to know

The Future is Now

Culture Matters

Connected and In Control

The Ultimate Unifier: Music

Podcast Consumption Trends

Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week.

37%

Public Transportation

52%

Car

40%

Exercising

45%

Work

89%

Relaxing at Home

69%

Mobile Devices

Our Advertisers

When Customers Shift Opportunities Exist

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